POCKET MEDIA IS MOVING BEYOND CPI

22 April | admin

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Given the growth of the mobile ecosystem in recent years, it’s no surprise that the mobile advertising sector now measures its scale in billions per day of ad impressions. A couple of years ago this was only in the mid-50 million range. But is volume the optimal metric on which to base future growth? One … <a href="https://pocketmedia.mobi/pocket-media-is-moving-beyond-cpi/">Continued</a>

Given the growth of the mobile ecosystem in recent years, it’s no surprise that the mobile advertising sector now measures its scale in billions per day of ad impressions.

A couple of years ago this was only in the mid-50 million range.

But is volume the optimal metric on which to base future growth?

One company which thinks the future is about quality not volume is Pocket Media.